When I’m mad, I really love to clean… but you know what makes me mad? Cleaning products filled with harmful toxins! The amount of chemicals in conventional products is crazy and, honestly, quite scary!
A year ago, I put my foot down and said, “No more!” Then I found Puracy and, well, let’s just say I’m not getting mad nearly as often anymore. I think Puracy is one of the best companies on the market, in terms of quality, price point, and give back, so I’m pumped to share this conversation with co-founder Sean Busch with all of you today!
Today on The Platform…
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How Sean got involved with a non-toxic cleaning startup
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How Puracy decides what ingredients to use & what ingredients to exclude
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Why Puracy creates unique fragrance combinations for their products
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Creating transparency around your brand
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Puracy’s remarkable amount of give back and community outreach
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Developing a give back mindset
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Why Puracy decided to create simple packaging that highlights local artists
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Staying a private company
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Embracing ecommerce
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Doing R&D for the current + upcoming Puracy product line
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Fighting for more regulation
Resources:
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Shop Puracy: Puracy.com
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Instagram: @puracy
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Facebook: facebook.com/puracy
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Twitter: @puracypuracy
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